Privacy Policy

Lirae ("we", "us", "our") is committed to handling your personal data with care and transparency. This Privacy Policy describes what information we collect, how we use it, and the choices available to you. Our practices are consistent with the Personal Data Protection Act 2010 (PDPA) of Malaysia.

1. Who We Are

Lirae is a people process consultancy registered and operating in Malaysia. Our registered office is at Level 10, Menara MBMR, Jalan Syed Putra, 58000 Kuala Lumpur. You may reach us by phone at +60 3 2274 5169 or by email at [email protected].

2. Information We Collect

We collect personal data in the following ways:

• Enquiry form: When you submit a message through our website, we receive your name, email address, phone number (if provided), and the content of your message.
• Engagement correspondence: When we work with you or your organisation, we may collect business contact details, job titles, and information relevant to the people process work we undertake together.
• Website usage data: We collect anonymised technical data such as browser type, device type, and pages visited to understand how our website is used. This data does not identify you individually.
• Cookies: Our website uses limited cookies to remember your consent preferences. Please see our Cookie Policy for details.

3. How We Use Your Information

We use the personal data we collect for the following purposes:

• Responding to your enquiries and requests
• Delivering consulting services you have engaged us for
• Sending follow-up communications related to an active engagement
• Improving our website and understanding how visitors use it
• Meeting our legal and compliance obligations

We do not use your personal data for direct marketing without your consent, and we do not sell or rent your data to any third party.

4. Legal Basis for Processing

Under the PDPA 2010, we process your personal data on the basis of:

• Consent: When you submit an enquiry form or voluntarily provide your information.
• Contractual necessity: When processing is required to deliver services you have requested.
• Legitimate interests: For purposes such as improving our website and understanding how our services are used, where these interests are not overridden by your rights.

5. How We Share Your Information

We do not share your personal data with third parties except in these limited circumstances:

• Service providers: We may use trusted service providers (such as email hosting or website infrastructure) who process data only on our behalf and under appropriate confidentiality obligations.
• Legal requirements: Where we are required to disclose information by law, regulation, or lawful authority.

6. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy, or as required by applicable law. Enquiry data is generally retained for up to 12 months unless an engagement follows, in which case engagement records are kept for up to 7 years in line with standard business record-keeping practice.

7. Your Rights

Under the PDPA 2010 and applicable regulations, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Withdraw consent where processing is based on consent
• Request that we stop processing your data in certain circumstances

To exercise any of these rights, please contact us at [email protected]. We will respond within a reasonable timeframe.

8. Data Security

We take reasonable steps to protect your personal data from unauthorised access, disclosure, or loss. Our website uses HTTPS encryption for data in transit. Access to personal data is restricted to staff who need it for their work.

9. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those sites and encourage you to review their respective privacy notices.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "last updated" date at the top of this page. We encourage you to review it periodically to stay informed.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please get in touch:

• Email: [email protected]
• Phone: +60 3 2274 5169
• Address: Level 10, Menara MBMR, Jalan Syed Putra, 58000 Kuala Lumpur, Malaysia